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Thursday, January 5, 2012

New Local Bakers Make ‘Whoopie’ a Way of Life as Dessert Trend Makes for Memorable Entertaining and Sweet On-the-Go Treats

This past fall, Scottsdale-based Whoopie Baking Co. made its foray into the world of whoopie. The venture is a labor of love and passion for this women-owned business. Based in Scottsdale, Arizona, owners Jennifer Brya and Karen Linkins were seeking a new venture that exercised both their entrepreneurial drive and creative spirit. Health policy researchers by day, the two combined their left and right brain talents to craft a light-hearted and community-driven business model that values collaboration, living a life of joy and savoring simple indulgences.

While many Northeast natives who now call the Valley home may already be familiar with these delectably compact cake-like treats, Brya and Linkins are often posed the question, “What exactly is a Whoopie Pie?” The answer: It’s kind of like a cupcake sandwich with frosting in every bite! The pies have also been termed a “dessert slider”, as their appearance mirrors that of the popular dish of mini hamburgers or other bite-sized sandwiches found on many restaurant menus.

The just-sweet-enough treats on Whoopie Baking Co.’s menu come in a wide variety of flavor combinations made with the highest quality ingredients, no preservatives and no trans fat. Each whoopie is filled with a proprietary creation of buttercream frosting and homemade marshmallow fluff, resulting in a light, yet not overly sweet, center. A few offerings include the Morning Whoopie which combines rich Chocolate cake with an Espresso Buttercream Fluff. The Sweet & Salty Whoopie satisfies cravings with Chocolate Cake and a Salted Caramel Buttercream Fluff filling and the Mimosa Whoopie marries an Orange Cake with a Champagne Buttercream Fluff inside. Seasonal flavors include the über popular Spicy Whoopie with a Pumpkin Spice cake and Cinnamon Buttercream Fluff, while the Yuletide Whoopie features Chocolate Cake and a festive Candy Cane Buttercream Fluff. And just added to the holiday lineup is the Gingerbread Whoopie filled with an Eggnog Buttercream Fluff.

Whoopie newbies and longtime fans are already finding fun occasions to serve Whoopie Baking Co.’s adorable pies, from bridal showers and edible wedding favors, surprise birthday gatherings and bunko parties, to holiday entertaining. Always a conversation starter, the whoopies make for a unique and memorable dessert option no matter the season or event. The ladies also welcome creativity from their clientele and can craft new flavor combinations to fit almost any theme.

The Whoopie Baking Co. is currently an internet-based business, utilizing a local commercial kitchen to do their baking and recipe testing. Orders may currently be placed online with local delivery available across the Valley. Out-of-state shipping is also an option for those wishing to send some whoopie to far away family and friends. The ladies also plan to acquaint locals with their new business at some of the Valley’s busy farmer markets throughout the coming months. For more information and complete menu please visit whoopiebakingco.com or call 888.608.1229.

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