On Wednesday, July 18, 2012, Chompie's, Arizona's New York Deli Since
1979, will host their 3rd Annual Customer Appreciation Ultimate Slider
Celebration, offering customers Jewish Sliders™ (normally $3.99 each)
for just $.99 each from 11 a.m. to 8 p.m. (or while supplies last) to thank them
for their support over the past 33 years Chompie's has enjoyed their patronage.
The annual event was born on July 14, 2010 to celebrate the
premiere TV broadcast of Chompie's Ultimate Slider Challenge on Travel
Channel's Man v. Food season 3 "Phoenix" episode, featuring host Adam
Richman attempting the Challenge. That day, Chompie's four locations in Phoenix,
Scottsdale, Tempe and Chandler sold more than 7,600 $.99 Jewish Sliders
combined. At one point, the crowd waiting to get into Chompie’s Tempe, where Man
v. Food was filmed, filled the lobby and wrapped around the building. The
following summer's Ultimate Slider Celebration proved to be even more popular
with customers, a.k.a. "Chompers", who enjoyed over 8,650 $.99 Jewish Sliders on
July 20, 2011.
The Ultimate Slider Challenge was conceived in late 2009,
when, as big fans of Travel Channel's Man v. Food, Chompie's owners, the
Borenstein family, thought, if anybody is known for huge portions, it's us.
Shortly thereafter, in early 2010, Chompie's put the Challenge on the menu. It
consists of a platter filled with twelve original Jewish Sliders and a mound of
onion strings, totaling 5 pounds of food, which a challenger must finish within
30 minutes. Winners are awarded a free Ultimate Slider Challenge t-shirt, a
coveted spot on Chompie's Wall of Fame and the meal free.
Within a few months of its introduction, Travel Channel's Man
v. Food producers happened across Chompie's Ultimate Slider Challenge online and
called to say the show's host, Adam Richman, wanted visit Chompie's to give the
challenge a try. The rest is Jewish Slider history. "When we first put it on our
menu, we just thought the challenge would be fun for our customers," says
co-owner, Wendy Borenstein-Tucker, who enjoys seeing the astonished look on
customers' faces when the gargantuan platter is set before a challenger. "We
dreamed, of course, but we never expected it would actually be on national TV!
We knew our customers would be thrilled too, so we held a celebration that
included them--our first Ultimate Slider Celebration." Chompie's Man v. Food
episode, featuring Adam's Ultimate Slider Challenge, was filmed at Chompie's
Tempe location on March 18, 2010. When the show premiered, no one had yet
succeeded in winning the Challenge, including Adam. To-date, only 9 people have
succeeded out of nearly 200 attempts.
The popularity of Chompie's famous Jewish Slider continues to
grow. "It's amazing what a not-so-little sandwich can do," says Wendy. "It makes
people happy and brings people together. That's what Chompie's has always been
about."
Chompie's original Jewish Slider consists of a
mini-challah roll filled with moist lean beef brisket, Jack cheese, a crispy
homemade potato pancake and brown gravy. Chompie’s N.Y. style delicatessen,
restaurant, bagel factory, bakery, and caterer, has served the Valley since 1979
with mouthwatering breakfast-all-day, lunch, and dinner 7-days a week. Chompie’s
four restaurants in Phoenix, Scottsdale, Tempe and Chandler are individually
owned and operated. For more information, visit www.chompies.com.
