This past fall, Scottsdale-based Whoopie Baking Co. made its foray into the
world of whoopie. The venture is a labor of love and passion for this
women-owned business. Based in Scottsdale, Arizona, owners Jennifer Brya and
Karen Linkins were seeking a new venture that exercised both their
entrepreneurial drive and creative spirit. Health policy researchers by day, the
two combined their left and right brain talents to craft a light-hearted and
community-driven business model that values collaboration, living a life of joy
and savoring simple indulgences.
While many Northeast natives who now
call the Valley home may already be familiar with these delectably compact
cake-like treats, Brya and Linkins are often posed the question, “What exactly
is a Whoopie Pie?” The answer: It’s kind of like a cupcake sandwich with
frosting in every bite! The pies have also been termed a “dessert slider”, as
their appearance mirrors that of the popular dish of mini hamburgers or other
bite-sized sandwiches found on many restaurant menus.
The
just-sweet-enough treats on Whoopie Baking Co.’s menu come in a wide variety of
flavor combinations made with the highest quality ingredients, no preservatives
and no trans fat. Each whoopie is filled with a proprietary creation of
buttercream frosting and homemade marshmallow fluff, resulting in a light, yet
not overly sweet, center. A few offerings include the Morning Whoopie which
combines rich Chocolate cake with an Espresso Buttercream Fluff. The Sweet &
Salty Whoopie satisfies cravings with Chocolate Cake and a Salted Caramel
Buttercream Fluff filling and the Mimosa Whoopie marries an Orange Cake with a
Champagne Buttercream Fluff inside. Seasonal flavors include the über popular
Spicy Whoopie with a Pumpkin Spice cake and Cinnamon Buttercream Fluff, while
the Yuletide Whoopie features Chocolate Cake and a festive Candy Cane
Buttercream Fluff. And just added to the holiday lineup is the Gingerbread
Whoopie filled with an Eggnog Buttercream Fluff.
Whoopie newbies and
longtime fans are already finding fun occasions to serve Whoopie Baking Co.’s
adorable pies, from bridal showers and edible wedding favors, surprise birthday
gatherings and bunko parties, to holiday entertaining. Always a conversation
starter, the whoopies make for a unique and memorable dessert option no matter
the season or event. The ladies also welcome creativity from their clientele and
can craft new flavor combinations to fit almost any theme.
The Whoopie
Baking Co. is currently an internet-based business, utilizing a local commercial
kitchen to do their baking and recipe testing. Orders may currently be placed
online with local delivery available across the Valley. Out-of-state shipping is
also an option for those wishing to send some whoopie to far away family and
friends. The ladies also plan to acquaint locals with their new business at some
of the Valley’s busy farmer markets throughout the coming months. For more
information and complete menu please visit whoopiebakingco.com or call
888.608.1229.
No comments:
Post a Comment